Holography and 3D imagery - on the future of camera

I think that the next leap in visual media will be integration of holographic technology and 3D imaging in our daily environments. Holographic televisions are being sold already, although still for $30,000 (see link). Since holography relies on complex and expensive laser technology to produce three dimensional images, this price may not go down for some time.

A simpler solution has been invented in Denmark. Cheoptics360 is a system that produces 3D images that appear to float in space. Cheoptics units are commercially available in sizes from 5 to 100 feet across. Although the system looks unwieldy with its pyramidal framework, it’s amazing at work. In addition, it uses light projectors instead of lasers, so it’s easier and probably cheaper to manufacture (for its size). It’s interesting that from the very start, Cheoptics360 is being aggressively pushed as an advertisement device.

See video

Alas, to avoid future shock, we might as well get used to the following ideas:

• 3D imagery is on its way

• It will be used in advertisement, and it will be successful

• Processing and deconstructing 3D messages will require new skills in media literacy